HALO THE SERIES
Company: Ayzenberg
Client: Paramount+
Role: Associate Project Manager /
Channel Manager
Campaign: Social Pre, Launch, + Sustain
Deliverables: Social assets (e.g., AV, static), channel + community management.
Tasks: Facilitated multi-level reviews to ensure alignment across multiple social channels. Collaborated directly with clients to QA + push up to 5 posts per day live with a 99% accuracy rate.
As a project + channel manager hybrid on the social campaign for the second season of Halo the Series, I led channel management operations across pre-launch, launch, and sustain phases, balancing high-volume asset delivery with cross-functional alignment to keep creative moving and compliant in a high-stakes, high-visibility environment.
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Paramount+ came to our team as the series was built on decades of game content and had a dedicated fanbase that was as passionate as they were critical-- both areas of expertise for the agency.
​​As such, it was essential for me to spearhead and maintain a centralized process in Airtable to track campaign deliverables, deadlines, and review cycles across brand, studio, and legal.
This included daily QA of assets and proactive coordination across stakeholders, ensuring every piece of content (e.g., BTS, press, episode recaps) was appropriate for its respective channel and cleared on time.
From selecting thumbnails and adding CC, to directly communicating with stakeholders and literally tapping the "Publish" button, I managed the delivery of up to 5 assets per day over a three-month period, maintaining a 99% accuracy rate.
By driving clarity across teams and streamlining reviews, I helped reduce bottlenecks and kept the focus on elevating the creative, which was crucial for a franchise with a deeply invested and discerning fanbase.
This role sharpened my ability to manage complex timelines under pressure, implement systems that scale, and keep all teams aligned from studio executives to channel owners so the work could truly shine!
