APEX LEGENDS MOBILE SOCIAL
Company: Ayzenberg / Nightcap
Client: EA
Role: Associate Project Manager
Press: IGN, Game World Observer
Campaign: Social Launch + Campaign Beats
Deliverables: Social strategy, 7 seasons of assets (e.g., illustration, AR filter, AV, static), community + channel management, reporting.
Tasks: Revamped social processes and oversaw all facets of production for content and reporting, including building timelines and budgets, managing cross-department communications, trafficking, and delivery.
My very first assigned project at Ayzenberg was managing Apex Legends Mobile's social retainer focused on their global release May 17, 2022.
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Apex Legends Mobile was a version of Apex Legends designed for mobile devices.
The social content we produced aimed to educate audiences and generate hype around launch-- assets included editorial videos, cinemagraphs, custom illustration, static graphics, and an AR filter.
We also delivered reporting and did community management to ensure the content continued to resonate with and engage fans.
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By launch we had driven millions of pre-registrations, generating nearly $5MM in launch week and eventually earning us a Bronze Clio!
